British Curry Club has been promoting Indian cuisine to the UK general public nationally since 2010 and is well known its 2for1 curry offer campaigns with national Media and major brands using on-pack promotions. We’re continuing to grow in this sector with on-going campaigns.
Our understanding of Indian cuisine in the UK goes back a long way – Mike Ahmed CEO of BCC has worked and owned numerous renowned Indian restaurants in the past 30 years.
British Curry Club produces its own in house national spicy food and travel magazine “Chaat!” aimed at spicy food lovers. Chaat! is available at WHSmith stores as well as public places around the country. Each issue of Chaat magazine contains a feature known as “Top of the Popadoms” this is a survey realising the nations favourite curry dishes. BCC aims to use these top celebrated dishes voted by the nation to serve in our CurryClubDiners regular menus, as well providing monthly and seasonal specials.
British Curry Club aims to introduce a new generation franchise style quality branded Indian diners known as “CurryClubDiners” under the banner of British Curry Club serving premium restaurant quality Indian meals. “CurryClubDiners” will be fully backed with our branded POS
local and national marketing promotions and social media support.